LiCC Jeans launched in 2008, achieved rapid success with its acceptance at leading department stores in Sri Lanka and today LiCC has become the leading denim wear brand with exceptional popularity amongst its discerning customers. A venture of the Hirdaramani Group, a pioneer in the Sri Lankan apparel industry, LiCC Jeans comes with a 100+ year heritage of experience in retail and apparel. Leveraging Group synergies, LiCC Jeans are designed and manufactured to international standards and in line with the latest global trends. LiCC is renowned for its intricate detailing, progressive washes and exceptional fit. LiCC has also embarked on exports to the Asian market with plans to expand to other markets in the near future.
LiCC was launched in 2008 with the intention to capitalize on the growing demands for lifestyle apparel. The brand needed a revamp to meet the demand of the challenging market. Hence LiCC also known as ‘Long Island Clothing Clothing Company’ was re-launched at the end of2011 focusing on the mid and upper market segmental aspirations aimed at becoming a brand offering great value for money.
Since then LiCC has become popular, sought after brand among the majority of Sri Lanka’s jeans consumers. Fit, style, process and quality are part of the Hirdaramani DNA, and this makes our products meet exceptional. Their products are designed and crafted to meet International Standards and enhanced with intricate detailing, progressive washes and perfect fit for both Men and Women.
LiCC Jeans strives to become a global jeans brand expanding its horizons with the passion to be a brand that builds collections that promote positive and vibrant lifestyle.
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