The Hifi Centre (Pvt) Ltd

The first privately owned fully professional Recording Studio was supplied by the company, incorporating EMT mixing consoles, Studer tape-recorders, and the first (and only) Dolby 301 audio noise reduction unit to come to this country!

The criteria set down by the company in selecting agencies and partners was, that the product needed to be well designed and needed to sound right! The Hifi Senior management & Engineering team were the sole judge of this criteria. All the agencies held by the company had to meet to this  critical criteria! Most customers purchased equipment sold, purely on the company’s reputation and were never proven wrong! This concept slowly flowed into the world of professional audio and broadcasting as well.

Going into the consumer line, after various statutory restrictions prevented this trade from blossoming, was the break the company had when a Duty-Free Complex was started in Kollupitiya. Hi-fi Centre, was the only shop that was “acoustically designed” in that complex! It was about then that Sansui Hi-Fi: Alpine car-audio: Roland keyboards: and Fender Guitars became known in the market.




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