It was also one of the world’s leading brands, familiar to consumers from Virginia to Vladivostok – a brand the industry had been actively promoting and investing in since the early 1930s. Abandoning it would deliver a setback from which there could be no easy recovery. And the cost of promoting and establishing an unfamiliar new brand – ‘Sri Lanka Tea’.
Though opposed by some who demanded a complete break with the colonial past and a new start for the country, industry leaders managed to persuade the socialist government then in power to permit the continued use of the name Ceylon to refer to the country’s most famous product. Tea from Sri Lanka would still be marketed as Ceylon Tea, a priceless world brand had been saved.
It has made all arrangement to celebrate 150th anniversary of Sri Lanka Tea Industry. There are many events such as Global Tea Party, book launch, regional level exhibitions have been organized to mark the above celebration. Parallel to 150th anniversary the Educational & Trade exhibitions have been organized at regional level.
The tale begins in the early 1820s, barely five years after the surrender of Kandy, the last surviving indigenously-ruled state in Ceylon, to the British crown. By then, the rest of the island had already been a British colony for more than a generation.